Across consumer brands, fintech and crypto,
I bring Product and Brand under a shared direction, from strategy through execution.

Case studies

03

Control web console

Control. Private Custody, from concept to market.

Ugly Cash website

Ugly Cash. The provocative bank for Latinos in the US.

Abra, the Ualá design system

Ualá. From a design team to an experience team.

Selected work

8

rga.com redesign: the A/R Jordan section of the new landing page — R/GA
The rga.com redesign, built on evidence.

Reserve illustration: an engraved landscape of industry, cities and energy, cream on Reserve Blue — Reserve
New strategy, new company, new brand architecture.

NEXT / Bradesco

A digital bank for people who live in 30-day cycles.

NikeID VR Studio render: the customization table with color swatches, laces and materials around the Roshe Two — Nike
A selection of award-winning activations for Nike.

ACA mi campo app: a grid of mobile screens for planning, weather and field monitoring — ACA
Farming data for every producer.

Beam Suntory: the Bowmore homepage built on the shared system — Beam Suntory
One design system for nine brands.

VR Power Trainer: a powerchair on a virtual court — VR Power Trainer
A training simulator for Argentina’s powerchair football team.

SURA car insurance platform: quoting screens on desktop and mobile — SURA
A quoting platform for car insurance agents.