Fede Gonzalez

ACAFarming data
for every producer

ACA mi campo: a grid of mobile screens for fields, weather and crop monitoring

Overview

Bringing the tools of large seeding pools to small and medium producers.

ACA is Argentina’s largest crop originator, with more than 40,000 farmers. The question was how to help small and medium producers through planning, sowing, monitoring and harvest, using satellite imagery, spatial recognition, machine learning and IoT.

We worked with agricultural engineers and farming specialists to map the farming cycle and what drives each step, then defined the features, designed the experience and built it. The result is ACA mi campo.

Role
Creative Director,
Experience Design @R/GA
Scope
Native mobile app,
web and tablet
Client
ACA
Argentina
Year
2018–2019
First-use flow: sign up, onboarding, drawing lots, choosing a crop and the homepage
First-use wireframes: sign in, create an account, set up a field and draw its lots
The sources of the palette: sunset, crops and sky
Color palette in orange, green and blue
The sunrise over a field, the core of the identity
App icon on its construction grid
The ACA Mi Campo app icon
The icon system for the platform
Icon details: fence, water and seedling
Work Sans across its weights, over a field at sunset
Lot analysis, crop margins and sowing prescriptions on the app
Weather, markets and the full set of screens
ACA mi campo: field and weather screens
ACA mi campo: crop monitoring screens
Onboarding: drawing the lots of a field
Maps: environments, yield and NDVI for each lot
Weather for each field
Grain and currency markets