Design executive across Product and Brand, based in Buenos Aires.
I have spent 18 years building products, organizations and businesses, in startups and global companies across fintech, consumer products, digital assets, retail and emerging technologies.
I partner with founders and executive teams to turn ambitious ideas into products, brands and organizations that scale. My experience ranges from building companies from 0→1 to leading multidisciplinary organizations of 45+ people across Product Design, Research, Brand, Content and Service Design.
I believe design creates the most business impact when it connects strategy, product, brand and technology, and aligns teams around shared principles so they build one coherent experience instead of isolated touchpoints.
IxDA Best in Show · Cannes Lions · D&AD · Clio Sports · ADC Awards
Federico Gonzalez