Fede Gonzalez

NEXT / BradescoA digital bank for people who live in 30-day cycles

The NEXT symbol and wordmark on black

Overview

Bradesco wanted a digital bank for young customers who plan their lives from one paycheck to the next. By recognizing the stages people go through and what each one needs, the experience was designed to grow with them.

NEXT was built by a large team across R/GA offices, mostly São Paulo and Buenos Aires. As an experience designer on that team, I focused on the mobile app and the retail experiences.

Role
Senior Experience
Designer @R/GA
Scope
Mobile app,
retail experiences
Client
Bradesco
Brazil
Year
2015
NEXT brand system: symbol, wordmark, gradients, portraits and the watch app
The NEXT symbol applied over portraits
NEXT typography: Aa in black and green
The NEXT symbol, built on flexibility
The NEXT symbol as exchange: two points connected
The NEXT symbol as infinity
The symbol as a progress mark, in gradient
The symbol in ten states of progress, from open to complete
NEXT app features in motion
NEXT watch app: three screens
Savings app: entering an amount, choosing where it goes and the receipt
Savings app: the piggy bank illustration and the balance
Savings app: the apply flow with its yellow error state
NEXT launch campaign layouts with portraits and the green symbol
NEXT welcome kit: the card in its box
NEXT outdoor poster at night
Prototype: authentication, account balance, purchases and splitting a cost
Prototype: goals, a trip to Barcelona and the Flow budget by category
The loading state: a smile drawn in the brand line